Track your bookings with Google Analytics

You can use Google Analytics to track widget views and bookings. This will provide insight on how much was paid for bookings, number of transactions, average order value, and more.

To enable Google Analytics tracking with BookingBug, you'll need your Google Analytics Property ID. This is found by logging into your Analytics accounts. The property ID is a string like UA-000000-01. The first set of numbers (000000, in the example) refers to your account number, and the second set (01, in the example) refers to the specific property number associated with the account.

In your Google Analytics set up, you'll also need to enable E-commerce tracking. There is a handy guide on how to do this here. Once you've done this, you'll need to login to your BookingBug account and enter your Property ID from earlier:

  1. Sign in to BookingBug.
  2. Click the Gear in the top right-hand corner.
  3. Click Settings in the left-hand column.
  4. Click Configure Widget.
  5. Tick Use Google Analytics to track widget views and bookings and then enter your Google Analytics ID.
  6. Click Save.

Please note it may take up to 24 hours after the first booking to get your site data, and the data currently doesn't include admin bookings - only bookings made by customers.

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